As part of our consultation, I will introduce you to the website design process so you know what to expect, when to expect it, and give tips on how you can make things a bit easier on your end. It’s a lot to cover in one meeting!

In order to get the most out of our time together, I’d advise going over the following checklist:

  • Mission & Purpose
    Know what you want your website to do for your business goals. If you have an ideal target audience, you’ll want your design choices to work with your brand image, but also reflect your customers’ objectives, interests. Understand your target audience, how they come to your site, and what they’re looking for. Make sure to communicate that so we can incorporate these elements into the design process.
    What is the most important thing you need your web design to communicate? What pages and content get the most traffic or offer up the best ROI? What actions do you most want your visitors to take? We’ll build a design that helps to optimize the inbound flow for you.
  • Comparables
    f you’ve found a website that you particularly like, or design of any kind that you thought looked fantastic, make sure to share it. Examples of things you find awesome or inspiring help us learn what your tastes are. We can implement the best parts of these elements to form a beautiful, cohesive site.

  • Your Brand & Your Style
    Most clients already have an existing logo, colors, or even full style guides. A company style guide is extremely helpful, if you have one.High resolution digital copies of your official logo – preferably a transparent PNG – and any other publications or marketing materials that show the implementation of your brand.
  • Provide Photos
    High-quality photography of your building or storefront, products, and staff is a valuable resource to have on hand when design begins. Stock photos, no matter how well done, are very easy for an audience to spot and can make your brand seem impersonal and distant. In combination with your written content, nothing works better to humanize your site and give visitors a sense of your company than real images.
  • The Devil Is In The Details
    Lots of miscellaneous pieces of data go into a site design, many of them are fine details that can hold up progress. The most common items are:
    • Links to all of your social media sites profiles
    • The general contact email for your contact forms
    • Your full official business name for the copyright
    • The phone number and street address you would like in the contact form