Lori Ruffin is an entrepreneur, speaker, and founder of the COO Team, formerly known as Stream Strategic Planning Co. With extensive experience in the international and national non-profit world’s inner workings, Lori joins her clients on their journey to expand their business and create the systems they need to grow their organization. She is passionate about helping leaders fulfill their purpose and find the ability to focus on their passions. She holds a Bachelor’s degree in Business Administration with a special focus on Marketing, Minors Urban Practice and Policy, and Spanish from the University of Richmond – Robins School of Business and an MBA in Business Administration and Global Leadership and Entrepreneurship from Regent University.
Lori joins me today to discuss what her clients are doing to ride out the pandemic and how her team is helping. She shares her tips on keeping people motivated and helping everyone feel valued and safe during challenging times. Lori highlights why it’s important to keep your business values and mission in mind when coming up with strategies and how you can help your employees be part of the process. She also shares the things you can discuss with your team, those working and on furlough, to help them stay engaged with the business.
“Our ability to support our teams really makes a difference in whether or not we are actually going to be able to survive times like this.” – Lori Ruffin
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