Employee engagement surveys are a great way to understand exactly what your team needs to both stick around and thrive at work. But you have to put some thought into it to get the results you’re looking for.
Ask powerful questions, use the right tools, and be thoughtful in your approach to develop a survey — and survey process — that helps you lead with purpose. .
To get a real pulse check on your team,you should know exactly what you’re trying to uncover. Focusing on a theme will help you focus your questions and get the most actionable feedback.
Lay out your expectations and define the purpose. For example, you might want to find ways to improve engagement, retention, and communication. You could also use the survey to determine how to fix a negative culture or increase the overall happiness of your team.
An easy way to outline your goal is to make sure it’s SMART:
Once your goal is set, consider which questions will prompt the most valuable feedback.
They should be short and straightforward, and it’s helpful to use a scaling system — framing questions as statements that employees can agree (or disagree) with on a scale of 1-5.
You can also mix in a few open-ended questions where it might be helpful to have a little more explanation.
Most importantly, the questionnaire should be completely anonymous so employees feel comfortable giving their most honest opinion.
Whatever your theme, hit on the following 7 points to get the best read on team satisfaction.
A positive business culture is highly important to today’s employees, with a negative culture often being the reason team members leave their jobs.
Communication is key to any successful business and must always be kept in check. Ask questions that uncover and measure the effectiveness of your current strategy.
We learned from a recent survey that employees value quality leadership most — even over a bigger paycheck. So it’s important to keep a pulse on how worker/manager relationships are going.
With the ongoing labor shortage, businesses everywhere are boosting wages and benefits packages to attract jobseekers. So, it’s wise to check that your team is happy with what they’re earning.
Recognition for a job well done motivates employees to succeed in their roles and makes them happier at work.
Employees value the chance to grow their careers, and opportunities to develop both personally and professionally are key to keeping your team members around.
First things first, avoid asking any questions that could lead the employee to believe the survey isn=n’t as anonymous as you say it is. If you want to include demographic questions about age, race, or gender that could give insights on group concerns or trends, make them voluntary.
Limit “nice-to-know” questions that won’t give you actionable answers or questions that are too open-ended or vague. For example, don’t ask the employee what changes they would make to the business in general. Frame it more specifically in terms of your goal with a question like, “how would you like to see our communication strategy improve?”
Your beautifully crafted survey simply won’t work if no one actually takes it. Increase participation rates by first clearly explaining the purpose of the survey. Emphasis how important your team’s (anonymous) feedback is — and make sure they know you’re using it to make work better for everyone.
Notify your team multiple times about the survey with announcements, and make sure it’s optimized for different devices. Avoid scaring anyone away by keeping it short, simple, and relevant.
Finally, thank your team for their contribution! Offer small incentives like a free lunch or a gift card to their favorite coffee shop, and include a personalized thank you note at the end of the survey reminding them how critical their opinions are to the goal at hand.
Keeping a pulse on your team’s happiness requires more than just regular surveys — you need consistent communication as well. Homebase’s employee communication tool keeps your team in sync and updated so you don’t waste time wondering whether everyone has the information they need. The best part? It’s free!